Games, Gaming, Gamification

Should we or shouldn't we? Is gamification manipulation? do we even have a choice if we do it or not? If we're going to do it anyway, well who is going to do it well? Because one thing is certain, it will be done badly too, very badly. (part 1 and part 2 and part 3)

"...but I do know this stuff is coming. Man! It's gotta come. What's gonna stop it?
And the only question I care about right now, is who, in this room, is going to lead us, to get there?" Jess Schell @DICE2010.